Top Five Web Design Mistakes to Avoid #4: Ignoring SEO Techniques August 20, 2010
Posted by martin in : General , trackback
The next installment of our Top Five Web Design Mistakes to Avoid is an often over looked subject. Search Engine Optimization are techniques to increase your web sites page rank. You could have the coolest web design showing off the latest software, but without SEO tricks, your website will never get found.
Web Design Mistake-Ignoring SEO Techniques.
Here’s the basics of Search Engine Optimization strategy. Programs like Google, Yahoo and Bing use a complicated arrangement of software to constantly comb the whole internet and categorize its findings. As a basic illustration, imagine you have two different web pages each with one hundred words of texts about computer software. But one contains the actual word software once while the other contains it twice. When you do a search for ‘software’, the search engines will give you the second page first as it is more relevant.
Web Design Solution-Search Engine Optimization
Now, if it were that simple, you could just type the word hardware one hundred times on your web page and guarantee better results. But the search engine programs have already thought of that. So, aside from key word density, you should look into other ways to increase traffic to your web pages. Now, sometimes this sounds like cheating. Its not. You are just using smart web design to put your best face forward. But you should be careful, the search engine software is programmed to root out and expose fraudsters. So keep it legitimate. We don’t have the time or space to cover SEO in depth, but ignore SEO techniques at your own risk.
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